Orchestrating a narrative with the logo mark, color, typography, textures, and composition representing an entity. Displaying the look and feel of an organization with targeted excellence.
Tesla (Contract) – Environmental Graphic Design, Wall Murals, Specialized Fabrication Design, Wayfinding Assessment, Mapping Working for Tesla is an exercise in maintaining the look and feel of this massive, multi-national corporation. The designs, the photography, and the ways that these elements are displayed follow strict guidelines that leave no room for error. All of the …
Shannon Leigh Associates (Agency) – Print, Environmental, Coordination with Fabrication, Site Surveys, Wayfinding, and Identification Assessments 1440 Multiversity is a campus in Scott’s Valley that defies the usual definitions of both a healing center and an educational institution. The approach to holistic care, the bonds they embrace with nature, and the way they see healthy …
Shannon Leigh Associates (Agency) – Print, Environmental, Presentation Slides, Coordination with Fabrication, Wayfinding, and Identification Assessments Destinations like Zadun in Cabo San Lucas are intended to inspire a feeling, an environment of relaxation and adventure, solitude and community, with simple and complex pleasures. Branding the Site Aside from the entry graphic that is positioned over …
Shannon Leigh Associate (Agency) – Branding, Environmental Graphics, Print, Design Presentations, Fabrication Packages, Customized Builds When working for any organization, generating business is an important function of the marketing and design departments. Over the years, I have been involved in marketing for retail, wholesale, healthcare, hospitality, architecture, engineering, construction, and municipal projects. When given the …
Shannon Leigh Associates (Agency) – Creative (Schematic), Technical (Design Documentation), Environmental, Client Presentations and Collaboration, Site Surveys, Wayfinding Assessments Creative I focused on the sinuous lines of the logo mark since they were prominent in the new brand standards for print and web. I would later create environmental brand standards based on this work. When …
Shannon Leigh Associates (Agency) – Creative (Schematic), Technical (Design Documentation), Environmental, Client Presentations and Collaboration, Site Surveys, Wayfinding Assessments “The signage at El Camino Health needs a remodel. The campus is changing, the brand is changing, the business model is changing, so the experience of the people coming for healthcare has to change along with …
Shannon Leigh Associates (Agency) – Creative (Schematic), Technical (Design Documentation), Environmental, Client Presentations and Collaboration, Site Surveys, Wayfinding Assessments “The signage at El Camino Health needs a remodel. The campus is changing, the brand is changing, the business model is changing, so the experience of the people coming for healthcare has to change along with …
Shannon Leigh Associates (Agency) – Print, Environmental, Client Presentations and Collaboration, Coordination with Fabrication, 3D Modeling, Site Surveys, Wayfinding and Identification Assessments, Digital Directory UI/UX “This directory is not just for patients. It’s for doctors, nurses, administrators, and vendors. It simply has to be accurate and complete. This isn’t a shopping mall. This is a …
Shannon Leigh Associates (Agency) Sub-Contractor for Fong and Chan Architects – Print, Environmental, Client Presentations, Wayfinding, and Identification Assessments “New Building, New Branding, for all intents and purposes, we are building a new campus. We need the graphics to show people who we really are from the start.”-Client California NorthState University is more than just …
