Huntington Health (Freelance) – Creative and Technical Design Documentation, Specialized Fabrication, Wayfinding Assessment & Programming
Huntington Health’s Brand Guidelines didn’t include environmental use, which granted my team the liberty to create something new. The project became a study of color in the lived environment.
Subtle Vibrancy
Sometimes the best place to deploy color is in the hidden spaces, the places you don’t see straight on but when you view the art from an angle.
This basic principle became the guiding ethos behind the design choices for both exterior and interior.
A study in the reserved application of color for branding and wayfinding as the traveler moves into and around the structure.
Consistency From Exterior to Interior
Maintaining the look and feel of the design language from the outside to the inside required some bold and creative fabrication methods.
Using thick clear acrylic to provide a shadowbox effect we called out the colors assigned to the separate levels to be used as an inner coloration on the rim of the substrate.
The ADA required tactile and braille on the surface provided a dimensional element when it cast a shadow on the background, further highlighting the depth of these pieces.
Then We Break The Pattern
Establishing the hidden colors in the exterior and upper interior levels worked since the signage needed to be de-emphasized.
In the monochromatic underground of the parking levels, that dynamic needed to be flipped on its head.
Employing biophilic elements and bold sections of colors, we made the wayfinding for the multiple levels something unavoidable.
Now there is nothing hidden about the designs or the messages they communicate.
