Shannon Leigh Associates (Agency) Sub-Contractor for Fong and Chan Architects – Print, Environmental, Client Presentations, Wayfinding, and Identification Assessments
“New Building, New Branding, for all intents and purposes, we are building a new campus. We need the graphics to show people who we really are from the start.”
-Client
California NorthState University is more than just a Nursing and Medical academy of higher learning, they are also a premier provider of healthcare in the Sacramento area, and they are building a tower of steel and glass to show it. The architects at Fong and Chan have done amazing work designing a counter-balanced structure that seems to fly. Now, they need the brand implementation to make that final statement.
Drawing on the best of clean, dynamic, and fun designs from around the world, I collaborated with half a dozen artists, materials specialists, landscape architects, and electrical engineers to develop the proposal that brings CNU’s professionalism and style to life.
Still in development, the client has used the selections we presented to make a hybrid design that will be implemented once the building and the grounds are ready. An exciting new beginning for this local resource in the healthcare industry.
Entry Experience
Making that all-important first impression on the visitor is still paramount when imagining an environmental graphic design package. It all starts with the monuments that greet the travelers from the first moment they turn into the parking lot.
Maintaining the Look and Feel
Once the visitor is on the campus, the remaining installations should support the theme. Taking from the dynamic shapes and cantilever design of the building, we developed several examples of wayfinding and brand identity fixtures that carried the message from the campus entry to the hospital doors.
Occasionally you get to create a design that is wild, innovative, or otherwise stands out in the crowd. While we are not supposed to play favorites with the final designs we suggest, I always liked the way this one looked and fit in with the rest of the artwork on the campus.
