Empathy Video for SLA
Shannon Leigh Associates (Agency) – Video Editing, Motion Graphic Design, Client Presentation
Shannon Leigh Associates is a wayfinding and environmental design firm that leverages talent and heart when building the arrival and departure experience for their client’s patrons. Specializing in the healthcare space, SLA’s goals are to provide clear and tasteful informational graphics for people experiencing the emotional hurdles that accompany visits to the doctor.
When presenting their position in the marketplace to prospective clients, Shannon Leigh prefers to put the potential clients in the “right headspace” which is why I was tasked with creating a simple graphic presentation using stock imagery and a simple yet moving music cue.
The goal of this video was to communicate to the administration of these large multi-million dollar companies that there is a human element to the process of making the building or campus easier to navigate for people in crisis.