UCSF

Shannon Leigh Associate (Agency) – Branding, Environmental Graphics, Print, Design Presentations, Fabrication Packages, Customized Builds

UCSF locations follow a standard for style that is iconic in the city and represent excellence in every aspect of the organization. For my part, the challenge working with this august establishment has been maintaining the clean and effortless appearance of their environmental graphics while attempting to tame the wild and chaotic aspects of the locations.

From illuminated signage and applied graphics at their Parnassus location to the interior and exterior branding at the Precision Cancer Medical Building to vehicular and pedestrian wayfinding in Mission Bay to the new Building 7 they are constructing at Zuckerberg San Francisco General, I have been repeatedly tasked with the awesome responsibility of keeping one of the most iconic brands of the Bay Area on target.