California NorthState University
Shannon Leigh Associates (Agency) Sub-Contractor for Fong and Chan Architects – Print, Environmental, Client Presentations, Wayfinding and Identification Assessments
California NorthState University wanted a complete and total reset. The new building they commissioned from Fong and Chan Architects is a breathtaking example of the latest in building practices, the course study they offer for medical professionals involves the latest in techniques and technologies, the brand has to match.
Working on the development team I helped create the new logo lockup and more importantly demonstrate the artwork in the various situations around the lived environment where the students, the doctors, the patients, and the general public would interact with this new identity going forward.
Taking from the cantilevered design of the flagship structure we engineered environmental displays that supported this new vision for the university while clearly communicating the information we needed to get across.