The tragic thing is that the Creative Cloud concept is what’s so obviously missing from the separate parts of Adobe Systems, a phenomenon I call the Sandbox Problem.

From evangelists for certain software types to the breathless accounts at how amazing the new phone app is we hear about all these new things and wonder, “Is this really worth keeping around?”.

Email, your weblog, social media, direct mail, Pay Per Click, banner advertisements, video productions, and all the other balls that you can juggle to attract new and returning business work to a point on their own, but fail when not seen as a bigger picture.